Chanel, the international luxury brand, joins the clean beauty area with new skincare and makeup line called N°1 de CHANEL formulated using sustainability-sourced materials.
The new skincare and makeup line signifies the luxury house’s foray into the clean beauty domain with naturally sourced ingredients and sustainable packaging.
The line comprises anti-aging skincare, makeup, and a fragrance mist. Also, the packaging has been designed to minimize carbon footprint.
The Key Ingredient in Chanel new collection
The main ingredient of the collection is the red camellia, a flower with revitalizing and anti-aging properties. According to Chanel, the red camellia extract prevents cellular senescence, thereby allowing the skin to remain healthy looking for a longer period. Chanel is sourcing camellia from its open-sky laboratory in the town of Gaujacq, France, where it has built an extraordinary botanical site devoted to the camellia that fosters a “reunion” of science and nature. This region’s climate is very distinct: it weathers the same average temperatures as Japan or the South of China, where the Red Camellia first appeared.
The Red Camellia skincare merchandises are Revitalising Serum-in-Mist, Powder-to-Foam Cleanser, Revitalising Lotion, Revitalising Eye Cream, Revitalizing Serum, Revitalising Cream, and L’Eau Rouge Fragrance Mist.
Its features concerning Environmental Responsibility
N°1 de CHANEL is an eco-responsible anti-aging beauty line that strives to minimize its environmental effect with a strict formulation charter and packaging formulated for a reduced carbon footprint.
- The formulas contain up to 97% naturally sourced ingredients and are convenient for all skin types, including sensitive ones.
- The lid of the N°1 de CHANEL cream is made of 90% bio-based materials, 10% of which are developed from camellias.
- N°1 de CHANEL features packaging was constructed with sustainability in mind, without paper leaflets or cellophane. Containers are formulated with lighter-weight glass.
- To further reduce environmental impact, N°1 de CHANEL glass packaging is printed with organic ink – the Inks is made of organic molecules, which need lower heating temperatures so consume less energy than other inks
- The cream jar is refillable, and refilling just twice reduces the face cream’s greenhouse gas emissions by approximately half.
The classic paper leaflet has been renewed with a QR code printed on the packaging, giving the product information digitally.
From product formulation to packaging, Chanel has designed everything to offer a more natural and more environmentally-friendly beauty routine.
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