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Alice Delahunt believes that the fashion industry is at a technological tipping point and that the future of fashion lies in the Web3 and founded Syky (called “psy-key”) 

Alice Delahunt states that with Syky, they hope to build a platform that equalizes imaginative opportunity for aspiring designers and develops a community passionate about the development of fashion. 


Alice Delahunt started Syky after working in marketing at high-end fashion corporations in roles like chief digital officer (CDO) of Ralph Lauren.

She first became aware of the Blockchain when Ralph Lauren employed her in 2017. And she saw that Web3 would be more than just a niche society for high-end fashion, years after working to formulate several digital wardrobe initiatives for companies like Snap, Bitmoji, and Roblox

After leaving her job at Ralph Lauren, Alice started working on Syky. The name of her company was motivated by the mythical Greek goddess of the soul, Psyche, whom she said is about how innovators use fashion to express themselves and the formless parts of themselves. 

She believed there would be chances for virtual or online fashion to take up. She also has faith that Syky will serve as a network, market, or incubation for future fashion consumers or creatives. 

Syky Keystone – the first-ever NFT 

Syky released “The Keystone”, the first-ever NFT, of which 987 are made available on January 20, 2023, to start up the communal component of its system. Delahunt approved and will award 50 Keystones to aspiring designers as part of the business mission to open access to creative opportunities. 

Purpose of the Keystone 

Users who acquire The Keystone will have exclusive access to Syky’s membership area, where they can work together, network, or attend real-world and online fashion events. 

Keystone owners would also be among the first to know when the company releases new designer collection drops, alpha and beta promised dates, and partnership projects. 

Additionally, they would receive regular news, including announcements about innovations or trends. 

Syky deal with Seven Seven Six. 

Syky is still in its early stages, but it is buoyed by a $9 million Series A fund, led by Seven Seven Six, a venture capital firm founded by Alexis Ohanian. The series A funding also included Leadout Capital and Polygon Ventures, among others. 

This deal signifies seven Seven Six’s introduction to Web3 fashion. Alexis Ohanian believes there is endless potential with Web3 and Fashion. 

He explained that Syky piqued his interest because of his passion for the conjunction of culture and technology. He also said that although it is online culture, developing & improving Reddit gave him a front-row seat to the power of culture development through tech, so fashion becomes one more important aspect. 

He topped it by saying they invested in Syky because they believed in Alice’s insight to build a prominent fashion platform and community for the next era of designers and consumers. 

The main purpose of the fund. 

The funding will be used to support Alice’s vision of building a platform that enables the digital-first generation to develop, curate, and trade fashion collections. 

Delahunt plans to use the funding to cultivate the Syky team, support local designers, and focus on technological and product innovation

There has been a lot of speculation but Delahunt withheld details on several of the firm forthcoming initiatives, including a presentation for designers in February, and the launch of an additional network element in the second quarter of this year. 

Delahunt topped it by saying they’re going to build the great space setting first in the digital realm and thereafter in the physical realm. 

The likenesses between luxury fashion and NFTs may contribute to the business’s positive attitude toward this new technology. 

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