True.

True invests in consumer-focused startups from Pre-Seed to Series A (up to £2m) and growth equity/buyouts via its VC and PE funds, primarily in the UK. Portfolio includes Jitty, Zwift, Ribble Cycles, and more.

Funding Stage: Pre-Seed / Seed

Investor type: VC Firm

Investment Areas: Finance, Financial Services, Venture Capital, Lending, Investments

Country: United Kingdom