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GO-TO MARKET STRATEGY

Damalion offers you to launch your product, your service, on the local market to attract the right customers, generate sales and express your unfair advantage against your competitors.

  We help you :

  • target the relevant customer archetypes
  • set your value proposition : your product and or your services meets customers’ specific needs or problems
  • focus on your introduction strategy: your distribution channels should be well selected
  • adjust your marketing plan : you want the right visibility for your products and or services
  • identify, measure, monitor your action plans.

Our customer development expertise is based on a  customer-centric DNA.

  Value proposition

Why you? What’s your competitive advantage ?

  Customer approach

Do you understand their pain points? What are their gains once they adopt your offer ?

  Customer experience

Can you describe a day in your customer’s life ?

  Customer feedback

Positive or negative feedback will help you adjust your offer

  Customer behavior and engagement

Do you capture the silent communication about the way the customers use your product?

  Sales strategy and retention tactics

How do you attract your customers to your offer ? How do you keep them engaged so they still use your products?

  Offer’s performance

Sales, retention (to create, to keep and grow the customer relationship)

  Customer satisfaction and loyalty

How do you know customers are satisfied ? How do you measure their loyalty?

  Market positioning of your products and your brand

Do you need to train your clients to shorten the time frame your clients needs to adopt your product ?

What’s your tactics to evangelize your brand on the market ?

  Technology

how technology can help you get more customers? How can you improve your customer relationship management ?

  Human capital

How to align your team’s behaviors with the business goals you want to achieve in the next months or years?

  Marketing strategy

Do you need to support and train your clients and or your distribution channels? At which costs?

Do you offer them incentives ?

How about launching a special launch event to capture the first clients?

Do you need to hire a PR agency or advertise on social medias and local magazines?

  Pricing and Customer acquisition

What is your pricing policy ?

Shall you use limited time offer? A freel trial period ? A freemium? Some coupons?

Can you convince your distribution channels to bring you clients through sales incentives, agency agreements, referral or affiliate programs, reseller network?

Want to know more about Go to market strategy with Damalion?

Damalion offers you from bespoke advice provided by directly operational experts in the fields that challenge your business.

We advise you to give information at its best, so we can qualify your demand and revert to you under the next 8 hours.