Raising capital for iGaming startups

When paid or organic traffic converts into new sign-ups and those users make their first deposit.

The operator’s internal console for running the platform — payments, KYC, CRM, risk, and reporting.

Performance advertising where partners earn cash for bringing verified, depositing players.

A single integration that delivers thousands of games from multiple studios through one API.

Laws and controls that detect and deter criminal funds, including monitoring, escalation, and reporting.

Identity checks (e.g., password, MFA, device signals) that confirm a player is who they claim to be.

Card game where bets are on Player, Banker, or Tie; the hand nearest to nine wins.

A player-set cap that restricts stake size to support safer gambling.

Number-draw game where players mark cards to complete patterns; online draws are RNG-driven.

Beat the dealer by reaching 21 or less without busting; house-banked with many rule variants.

An operator that accepts Bitcoin only or alongside fiat/other cryptocurrencies.

The promotions engine powering welcome offers, reloads, free spins, cashback, missions, and VIP perks.

A probability-based estimate of who benefits most from a bonus — player or operator.

In-platform credits granted by the house, usually withdrawable only after meeting conditions.

Commercial activity between companies, such as operator–platform or studio–aggregator deals.

Direct relationships between the operator and individual players.

A partner scheme that pays commissions for qualified traffic, leads, or depositing players.

Studios that build RNG titles or live-dealer content for distribution to operators.

The trio of processor, gateway, and merchant account that enables secure deposits and withdrawals.

Software that tracks player behavior and triggers targeted journeys to lift satisfaction and LTV.

A third party providing core tech, content, or services to an operator.

Player care via live chat, email, phone, or social channels for help and complaints.

The full stack — CMS, wallets, payments, bonus engine, games, risk, and analytics.

Front end is what players see; back end is the admin layer that powers and monitors operations.

A return of a percentage of losses over a period, often with limits and rules.

The person ensuring operations meet laws, license conditions, and internal policies.

Dice game where wagers are placed on outcomes of rolls; may be banked or peer-to-peer.

Digital currency secured by cryptography and recorded on decentralized ledgers.

Risk-based checks on a customer’s identity and background as part of KYC and AML.

Funds a registered player transfers into their wallet to wager.

A promotion unlocked only after placing a qualifying deposit.

A ceiling a player sets on how much they can add to their account over chosen periods.

Online payment method (e.g., PayPal, Skrill, Neteller) linked to bank cards or accounts.

Structured learning on KYC, AML red flags, safer-gambling support, and player protection.

Professional video-game competitions; betting markets mirror traditional sports.

The estimated wagering needed to convert bonus funds under stated requirements.

Build virtual teams of real athletes; scores convert real stats into points versus other managers.

Newly registered players who complete their initial cash deposit.

A set bonus amount granted once a specific qualifying deposit is made.

Sportsbook credits awarded after conditions are met, often tied to a qualifying wager.

Slot spins at a fixed value, with or without a deposit, subject to stated rules.

Compulsive gambling despite harm; addressed with limits, self-exclusion, and support services.

A territory with its own licensing rules and enforcement for gambling activity.

The operator’s duty to run fair games and meet regulatory standards.

Regulatory authorization to offer betting or gaming, subject to ongoing compliance.

The licensed entity that owns and manages the gambling platform.

Abuse such as multi-accounting, stolen cards, or chargebacks to gain unfair benefit.

B2B company supplying platforms, games, or modules to gambling businesses.

Server infrastructure tuned for high traffic, uptime, and security for gaming sites.

Bonus rules that count certain games less toward wagering to manage risk.

Loyalty loops like levels, missions, and leaderboards that deepen engagement.

Observed payout percentage over time, based on real play rather than a theoretical model.

Stakes minus winnings before taxes, fees, and bonuses — a core performance metric.

Handle is total wagered; hold is what the house retains after payouts.

The operating entity that offers games and sets rules or odds.

The built-in advantage that yields expected profits for the operator over time.

Using stolen personal or financial data to create or access player accounts.

The top prize available on a game, sometimes fixed and sometimes progressive.

Players choose numbers; a draw selects winning numbers at random.

Quantitative measures — money, people, or hybrid — that track business health.

Identity verification standards applied to new and existing customers.

Prospective players who show intent and register or approach registration.

The specific authority and legal framework that issues gaming licenses.

Real dealers streamed in real time with interactive betting and chat.

A jackpot funded only by play on a single operator’s network.

A self-set threshold for maximum permissible losses over a chosen period.

Number-draw games with prizes for matching randomly selected numbers.

Earned benefits for repeat play, from bonuses to events and faster payouts.

Acquisition and retention routes — email, social, SEO, content, and video.

The operator matches a deposit by a stated percentage up to a cap.

Two or more active bonuses of the same type combined into one balance and requirement.

Web and app experiences optimized for phones and tablets.

Concealing criminal proceeds by cycling funds through seemingly legitimate transactions.

Player bets minus wins, bonus costs, and relevant gaming taxes.

A promotion granted without requiring an initial deposit.

Territories lacking a formal online gambling regime or licensing path.

Internet operator offering games of chance such as slots, tables, and instant wins.

Digital bingo rooms with multiple variants and regular tournaments.

Betting and gaming conducted over the internet across multiple verticals.

Sites that take bets on lottery outcomes or purchase tickets on a player’s behalf.

Cash games and tournaments across formats like MTTs, SNGs, and satellites.

Bookmakers accepting wagers on sports, eSports, and other events online.

The price offered on an outcome, reflecting probability and margin.

The entity routing transactions between banks, networks, and the operator.

Secure tech that authorizes payments and connects the site to processors.

The end customer who registers, deposits, and wagers.

Projected net value generated by a player over their active life.

Family of card games with ranked hands and betting rounds, e.g., Hold’em.

A prize pool that grows with play until won, then resets.

Slot titles linked to a shared progressive pot across games or sites.

Certified algorithm that produces unpredictable outcomes for fair play.

On-screen reminders summarizing session time and win/loss to promote control.

Reward for introducing new players who register and deposit.

A jurisdiction with licensing, supervision, and enforceable player protections.

A returning-player offer, often a match or free spins on later deposits.

Industry and operator measures that reduce harm and protect players.

Controls such as limits, timeouts, self-exclusion, and access to support.

Keeping players active through CRM, offers, VIP, and product polish.

The long-run percentage of stakes returned to players on a given game.

Splitting gross game yield among stakeholders per agreed terms.

Identifying, analyzing, and rating exposure to AML, fraud, and ops risks.

Policies and processes that mitigate financial, legal, and operational threats.

Wheel-and-ball game where bets target numbers, colors, or groups.

Instant-win games where hidden panels are revealed to determine prizes.

Wallet logic that keeps real-money and bonus funds separate.

API-driven platform model allowing granular customization by the brand.

Reel games with paytables and features like wilds, scatters, and free spins.

Hybrid of slots and bingo where spins complete lines on a grid.

Wagering on sporting events with pre-match or in-play markets.

Dealer-led or RNG versions of roulette, blackjack, baccarat, craps, and poker.

Geo, device, language, behavior, and context signals used for precise campaigns.

A session cap that pauses play once the chosen duration is reached.

Cumulative returns to players from a game over the period analyzed.

Real-time checks to flag patterns linked to fraud or money laundering.

Ready-to-launch platform bundle covering tech, content, and operations.

Machine-style poker based on five-card draw with paytables by variant.

RNG-simulated matches that run continuously with fixed rules and markets.

Enhanced perks reserved for high-value players to increase retention.

Specialist team nurturing premium players to boost engagement and value.

Tiered loyalty scheme granting bigger benefits as activity rises.

Placing money at risk on uncertain outcomes for potential return.

The multiplier of bonus value that must be bet before cashing out.

Introductory offer for new players, often a match plus free spins.

A rebrandable, licensed platform package designed for fast market entry.

Transferring available winnings or balances from the site to a player’s account.